Vision Press
The Media in America is the leading textbook in the field. The seventh edition was used at more schools than all the other textbooks combined. The reason for The Media in America’s success is simply the high standard it uses for the study of history.
The eighth edition retains the qualities that have made previous editions so successful, but it adds some features that make it even better. You will find substantial revisions in several chapters, material on recent major events such as media convergence and news coverage of the 2008 presidential election, new sidebar features, additional informative illustrations, and updated and enlarged bibliographies for all chapters.
A teacher’s manual on a CD is available with adoption of the book. It includes PowerPoint presentations for classroom use, course syllabi, chapter quizzes, helpful aids for researching and writing historical papers and essays, and a variety of other items.
Despite the improvements, the suggested retail price is only $47.95 — less than half the price of most textbooks in the field and lower than for used copies of many.
Publishers’ suggested retail prices of textbooks in media history:
Sloan, The Media in America, 8th ed. $47.99
Crowley & Heyer, Communication in History $112.00*
Folkerts, Teeter & Caudill, Voices of a Nation $135.40*
Fellow, American Media History $141.95*
Ward, Mainstreams of American Media Hist $144.60*
Emery, Emery & Roberts, Press and America $155.40*
* These prices are from the websites of the publishers in September 2011.
PROFESSORS:
To request by email a free examination copy of this book, click here. Your email request must be sent from your campus email address and must include your campus mailing address. (Vision Press will not send free examination copies to non-campus addresses.)
Features
The Media in America: the leading textbook in the field
It is used at more schools than all the other textbooks combined.
The reason for its success is the high standard it uses for the study of history. A different expert author for each chapter assures the best historical account available. Chapters are based on primary sources.
ISBN: 978-1-885219-40-4
Suggested retail price: $47.95
CONTENTS
Introduction: Why Study Media History?
1 Origins of Mass Communication
2 Printing in America, 1600-1690
3 The Colonial Press, 1690-1765
4 The Revolutionary Press, 1765-1783
5 The Party Press, 1783-1833
6 Freedom of the Press, 1600-1804
7 The Penny Press, 1833-1861
8 The Antebellum Press, 1820-1861
9 The Press and the Civil War, 1861-1865
10 The Frontier Press, 1800-1900
11 The Press and Industrial America, 1865-1883
12 The Age of New Journalism, 1883-1900
13 American Magazines, 1740-1900
14 The Development of Advertising, 1700-1900
15 The Emergence of Modern Media, 1900-1945
16 The Media and Reform, 1900-1917
17 The Media and National Crises, 1917-1945
18 Radio Comes of Age, 1900-1945
19 The Entertainment Media, 1900-present
20 The Age of Mass Magazines, 1900-present
21 Modern Advertising, 1900-present
22 Public Relations, 1900-present
23 The Media in Transition, 1945-1974
24 The News Media, 1974-2000
25 The Contemporary Media, 2000-present
