Vision Press


The Media in America is the leading textbook in the field. The seventh edition was used at more schools than all the other textbooks combined. The reason for The Media in America’s success is simply the high standard it uses for the study of history.

The 9th edition retains the qualities that have made previous editions so successful, but it adds some features that make it even better. You will find a new chapter 13 on magazine history, substantial revisions in several chapters, material on recent major events such as media convergence, new sidebar features, upgraded informative illustrations and substantive captions, updated and enlarged bibliographies for all chapters, and an expanded index.

A teacher’s manual on a CD is available with adoption of the book. It includes PowerPoint presentations for classroom use, course syllabi, chapter quizzes, helpful aids for researching and writing historical papers and essays, and a variety of other items.

Despite the improvements, the suggested retail price is less than half the price of most textbooks in the field and lower than for used copies of many.

Publishers’ suggested retail prices of textbooks in media history:

Crowley & Heyer, Communication in History            $137.00*

Folkerts, Teeter & Caudill, Voices of a Nation            $165.60*

Ward, Mainstreams of American Media Hist               $176.40*

Fellow, American Media History                                   $186.95*

Emery, Emery & Roberts, Press and America            $189.80*

Sloan, The Media in America, 9th ed.                                      $67.95

* These prices are from the websites of the publishers in January 2014.



To request by email a free examination copy of this book, click here. Your email request must be sent from your campus email address and must include your campus mailing address. (Vision Press will not send free examination copies to non-campus addresses.)


The Media in America: the leading textbook in the field

It is used at more schools than all the other textbooks combined.

The reason for its success is the high standard it uses for the study of history. A different expert author for each chapter assures the best historical account available. Chapters are based on primary sources.

ISBN: 978-1-885219-49-7


Introduction: Why Study Media History? 

1   Origins of Mass Communication

2   Printing in America, 1600-1690

3   The Colonial Press, 1690-1765

4   The Revolutionary Press, 1765-1783

5   The Party Press, 1783-1833

6   Freedom of the Press, 1600-1804

7   The Penny Press, 1833-1861

8   The Antebellum Press, 1820-1861

9   The Press and the Civil War, 1861-1865

10   The Frontier Press, 1800-1900

11   The Press and Industrial America, 1865-1883

12   The Age of New Journalism, 1883-1900

13   American Magazines, 1740-1900

14   The Development of Advertising, 1700-1900

15   The Emergence of Modern Media, 1900-1945

16   The Media and Reform, 1900-1917

17   The Media and National Crises, 1917-1945

18   Radio Comes of Age, 1900-1945

19   The Entertainment Media, 1900-present

20   The Age of Mass Magazines, 1900-present

21   Modern Advertising, 1900-present

22   Public Relations, 1900-present

23   The Media in Transition, 1945-1974

24   The News Media, 1974-2000

25   The Contemporary Media, 2000-present